Pelham resident Cherie Corso, creative marketing guru & media influencer, in collaboration with Carol Pezone of McClellan Sotheby’s International Realty, created a Manhattan style show in a “for sale” estate property that is Carol's listing in Pelham Manor.
The purpose of the show was to highlight the gorgeous home and property by bringing new people to Pelham in a fun and unique way to create a real time experience for people to envision themselves in the home and talk about it, plus social network the event to their friends with a red carpet "step and pose" as the paparazzi took their photos.
"We were delighted to host this very special event," commented Sona Davidian, owner of McClellan Sotheby's International Realty. "It is time to bring some new creative ideas to real estate marketing in Pelham and we are proud to be at the forefront of these initiatives. We thank Guy & Kerry Sansone, owners of this extraordinary property, for allowing us to step out of the box and showcase this spectacular home and magnificent backyard in a new and unique way. The house is now in contract and scheduled to close this summer."
In less than two weeks, Cherie Corso put together her energy, connections, and talent, to create an amazing collaboration that brought together fasion, art, and music. The event was hosted by international pop star, Aaron Paul, who dazzled the crowd with his talent and sequined pants. Gio Delavicci, co-star in the movie "John Wick" was the celebrity guest who kindly took pictures with everyone. "I love the town of Pelham," said Gio. "Gorgeous homes and gorgeous people!"
VIP guests were able to see a poolside fashion show presented by Couturier Designer Re'Mahli, as seen during Fashion Week in London. "DJ" played poolside music and some fresh, "Every Girl" inspired fun and colorful clothes were displayed by Yvonne Forbes, CEO of Labellediva. Also participating in the fashion show was local merchant Madonna Williams, owner of Glamsense Divas Beauty Bar. Professional models walked the poolside runway.
Artists and fashion photographer, Luciana Pampalone, modeled in front of her own mixed media leaves photography. Delvon Johnson, stylist and author, walked the poolside runway in Hermes. Catherine Testorf, local resident and CEO of InSight ArtSpace, loves to work with unconventional art installations and curated a show around the pool. "To interact, to share, and to collaborate with other art expressions is part of our broader life experience," Catherine shared. "From nature to art, from fashion to music, all perfectly blended together...such a special moment and experience for everyone."
Light refreshments were provided by Chase Manhattan Bank. Moroccan delight pastries were enjoyed by all, thanks to Alhambra Lifestyle. Montgomery Frazier and Aaron Paul closed the show performing their new song, "Fashion."